Who is this course for?

What will you learn?

What are the course requirements?

No previous experience or paid software required. I'll teach you everything you need to know. You'll just need to bring a desire to learn and good work ethic.

Course Description

Welcome to Product Management Foundations, the course that teaches you to think like Silicon Valley's top-performing Product Managers.

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deliver the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies.

"Product Management Foundations" shows you how to build and deliver technology products that your customers will love—and that will work for your business.

This is primarily a Learn By Doing course. So we'll quickly dive into real-world exercises that demonstrate how successful teams build Products.

What you'll get from this course.

1. I’ll show why 95% of product teams struggle with their product initiatives and what the top performing 5% do differently to achieve success

2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for

• De-risking product initiatives (dual-track development)

• Strategy formulation (e.g. Kano Model)

• Goal Setting (Objectives & Key Results)

• Product Discovery (ICE, Experiment Boards, etc)

• Goal-Directed Design (Rapid Prototyping, Sketching, etc)

• Agile Development (Scrum)

• Measurement (Analytic frameworks, OMTM)

• Career Development (Bullet Journal, Story Telling, etc)

3. The course lectures are accompanied by a workbook that includes +30 practical exercises to bridge the gap between the theory and real-world practices.

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