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Product Management Fundamentals

From beginner to modern product manager with just one course!

★ 4.8  ·  12,489 students  · 12 hours   ·  All Levels

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📈 154 people started this course last week

Who is this course for?


who want to build a solid foundation in Product Management.

Career Changers...

who want to switch to a career in Product Management.

Associate PMs...

who want to hit the ground running & intentionally craft their career.


who transitioned to PM roles with little to no formal training

"Hands down the most complete Product Management course available on-line today!"
Dereck Lee, Amazon Product Manager

What will you learn?

✔︎ Build any digital product from end to end
✔︎ Create a culture of experimentation
✔︎ Instrument actionable analytics in your product
✔︎ Lead cross-functional product teams
✔︎ Define a viable product strategy
✔︎ Take a product or feature from idea to market
✔︎ Achieve product-market fit
✔︎ Design a user centric experience 
✔︎ Get stakeholder buy-in
✔︎ Land a Product Management job

What are the course requirements?

No previous experience or paid software required. I'll teach you everything you need to know. You'll just need to bring a desire to learn and good work ethic.

Course Description

Welcome to Product Management Foundations, the course that teaches you to think like Silicon Valley's top-performing Product Managers.

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deliver the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies.

"Product Management Foundations" shows you how to build and deliver technology products that your customers will love—and that will work for your business.

This is primarily a Learn By Doing course. So we'll quickly dive into real-world exercises that demonstrate how successful teams build Products.

What you'll get from this course.

1. I’ll show why 95% of product teams struggle with their product initiatives and what the top performing 5% do differently to achieve success

2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for

  • De-risking product initiatives (dual-track development)

  • Strategy formulation (e.g. Kano Model)

  • Goal Setting (Objectives & Key Results)

  • Product Discovery (ICE, Experiment Boards, etc)

  • Goal-Directed Design (Rapid Prototyping, Sketching, etc)

  • Agile Development (Scrum)

  • Measurement (Analytic frameworks, OMTM)

  • Career Development (Bullet Journal, Story Telling, etc)

3. The course lectures are accompanied by a workbook that includes +30 practical exercises to bridge the gap between the theory and real-world practices.

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