Getting Product Strategy Right

How to build, communicate, and execute a cohesive product strategy.

★★★★★ 4.8 · 2489 students · 2 hours · Intermediate

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🔥 This course is popular!

📈132 people started this course last week

Who is this course for?

Beginners...

who want to build a solid foundation in Product Strategy formulation & execution.

Career Changers...

who want to switch to a career in Product Management.

Associate PMs...

who want to hit the ground running & fast-track their career.

PMs...

who want to learn to build and execute sustainable product strategies

"Very informative, in-depth, and well-articulated. This course has been beneficial to me, and I appreciate the resources that these courses provide."

Jovy Volt, Product Director

What will you learn?

✔︎ The 3 key goals of product strategy
✔︎ How business strategy shapes product strategy

✔︎ The 3 types of customer needs that your product should address

✔︎ A proven technique for identifying & engaging stakeholders for buy-in and support

✔︎ Approaches for setting goals as a team, and get everyone rowing in the same direction

✔︎ How to validate ideas quickly using the right MVP experiments

What are the course requirements?

The course assumes a basic knowledge of Agile development practices.

Course Description

Welcome to Product Management: Getting Product Strategy Right.

Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees.

This course will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques.

What you’ll get from this course.

In this course, you’ll learn:

1. How business strategy shapes product strategy

2. The 3 types of customer needs that your product should address

3. A proven technique for identifying & engaging stakeholders for buy-in and support

4. Approaches for setting goals as a team, and getting everyone rowing in the same direction

5. How to validate ideas quickly using the right MVP experiments

6. How to build and socialize Agile product roadmaps.

Why learn Product Strategy?

The demand for the "modern" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.

Don't Imitate. Understand.

This course will teach you proven approaches used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you’re also in the right place.

What if I have questions?

I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you’ll never find yourself stuck on one lesson for days. With my hand-holding guidance, you’ll progress smoothly through this course without any major roadblocks.

So Let’s Do This! Enroll now and sharpen your product strategy skills. See you on the inside!