Build a great PLG strategy to escalate users through product tiers and drive growth loops for your product.
★★★★★ 4.7 · 846 students · 2 hours · Intermediate
🔥 This course is popular
📈 87 people started this course last week
Who is this course for?
who want to build a solid foundation in Product Management.
who want to switch to a career in Product Management.
who want to hit the ground running & intentionally craft their career.
who transitioned to PM roles with little to no formal training
"This course is above expectation. It really discussed Product-led Growth thoroughly, from the importance, switching sales-led to product-led, frameworks and strategies. The activities make it easy to fully understand the concept of Product-Led Growth."
Karen Agustin, Growth Product Manager
What will you learn?
✔︎ A 4 step framework for defining your your product-led growth strategy
What are the course requirements?
The course assumes a basic knowledge of Agile development practices
Welcome to Product Management: Mastering Product-Led Growth.
In the last decade, the biggest product successes (e.g. Uber, Dropbox, Slack) have come from companies that employed a Product-Led Growth approach.
In fact, for many companies (particularly in the SaaS space), switching to a Product-Led Growth model has become a matter of survival.
Why switch to product-led growth?
1) Rising Customer Acquisition Cost (CAC): With more companies competing for your attention, marketing channels have become much more expensive.
2) Customer self education: Todays customer prefers to self educate, and try products for themselves, rather than sign up for a Sales demo.
But there are few reliable resources and no accepted playbook on "how to get to Product-Led Growth".
I created this course to help you implement Product Led Growth. Its packed with practical, real-world experiences that I’ve gained working with Product teams around the world.
What you’ll get from this course.
In this course, you’ll learn:
1. Why product-led growth is the future of SaaS
2. A 4 step framework for defining your your product-led growth strategy
3. How to build a product-led foundation for your company
4. Approaches to document, evaluate and improve your current onboarding process
5. The triple A sprint for igniting your growth engine
Why learn Product-Led Growth?
The demand for the "modern" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.
Don't Imitate. Understand.
This course will teach you proven product-led growth approaches used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you’re also in the right place.
What if I have questions?
I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you’ll never find yourself stuck on one lesson for days. With my hand-holding guidance, you’ll progress smoothly through this course without any major roadblocks.
So Let’s Do This! Enroll now and sharpen your product-led growth skills. See you on the inside!
Frequently Asked Questions
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